Example 1: Sound maps

Generate enthusiasm with fun-packed discovery of sounds from the target region. Selected locations can be experienced acoustically on a map of the target region.

Example 2: Podcasts

Podcasts on highlights of Scotland (20 episodes of 3 minutes’ length). Broadcast regularly in a German and French version. The client, Visit Scotland, also distributed the audio files to tourism partners (airlines, ferry companies, online travel agencies, etc.) This format is ideal for presenting news about a city or region and information about current events. Regular broadcasts generate long-term customer loyalty. The podcasts can be downloaded to an iPhone, iPod or MP3 player and enjoyed on the way to work or while jogging.

Example 3: Slideshows

Strong emotional impact via images and sounds. Available as a slideshow with the entire feature (narrated or subtitles), a slideshow with sound, or a slideshow with music.

Example 4: Service audio travel guide

An extra service on the Germanwings website, aimed at customer retention, these short geophon audio travel guides (around 10 minutes) are available as a free download for customers. There are also further joint online activities such as competitions.